Houston Okelberry is a rising hospitality specialist at APEX Commercial Real Estate Services, proudly serving with KW South Valley Keller Williams. Based in Utah, Houston focuses on hotel acquisitions, dispositions, and investment strategy, bringing sharp analytical skills and a valuation-first mindset to every deal. Certified by hotel valuation pioneer Steve Rushmore in his Hotel Valuation Software, Houston uses data-driven insights to guide clients through every stage of the sales process. He specializes in uncovering mispriced assets, forecasting revenue potential, and identifying hidden value within hospitality properties across Utah and beyond. Backed by a deep knowledge of property operations, PIPs, and financial performance metrics like NOI and ADR, Houston serves as a trusted resource for hotel owners looking to maximize returns or scale their portfolios. Whether assisting with off-market opportunities, working through 1031 exchanges, or running feasibility checks, he operates with relentless follow-through and transparency. Houston is passionate about the hospitality industry and is actively expanding his reach across the state through strategic prospecting, owner relationships, and on-the-ground market intelligence. His ultimate goal? To become the go-to hotel broker in Utah. Driven, detail-oriented, and committed to long-term growth, Houston brings fresh energy and specialized knowledge to Apex CRES’s hospitality team.
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